PACKAGING, BRANDING
A wine brand experience that lives beyond the bottle, creating connection through dynamic packaging and participation rather than one way consumption.
Project:
Air Supply
Role:
Lead designer
Collaborators:
1 designer
Year:
2025
(01)
PROBLEM SPACE
Wine brands typically market themselves as exclusive and unavailable, while the true experience of having wine is shared with another. A wine bottle makes the perfect gift, picnic offering, token of celebration or even mourning; yet, no packaging fits the need for transportation and occasion-making.
(02)
SOLUTION
Dynamic packaging made for adventurous lovers seeking a shared experience in every bottle—perfect for impromptu moments where conversation and food flows freely, curating the art of living fully—without walls. Designed a sense of place and for the narrative, "unrestrained living," through typography, graphics, and brand experience.
(03)
APPLICATIONS
By integrating packaging with a digital experience, the wine becomes an entry point—each interaction contributes to a collective narrative, reinforcing community, mindfulness, and emotional engagement.
