EXPERIENCE DESIGN
Guest experience, design concept, and identity for the Filipino seafood restaurant opening in Houston by chef Tom Cunanan.
Client:
Hermie's Restaurant — Chef Tom Cunanan
Role:
Creative director
Collaborators:
3 designers
Year:
2026
(01)
PROBLEM SPACE
Chef Tom Cunanan needs a cohesive brand and digital media system for upcoming Filipino seafood restaurant that can operate across multiple hospitality contexts while remaining grounded in his culinary identity, values, and audience.
(02)
SOLUTION
We designed not a single output, but articulated how the brand behaves, scales, and evolves across real and imagined hospitality scenarios.
(03)
APPLICATIONS
These plans are still developing. The exhibition is set to take place in May, 2026.
