EXPERIENCE DESIGN
Identity and guest experience for the Filipino-rooted seafood restaurant opening in Houston by chef Tom Cunanan.
Client:
Hermie's Restaurant — Chef Tom Cunanan
Role:
Creative director
Collaborators:
3 designers
Year:
2026
(01)
PROBLEM SPACE
Chef Tom Cunanan needs a cohesive brand and digital media system for upcoming Filipino seafood restaurant that can operate across multiple hospitality contexts while remaining grounded in his culinary identity, values, and audience.
(02)
SOLUTION
We designed not a single output, but articulated how the brand behaves, scales, and evolves across real and imagined hospitality scenarios. The system uses a lattice structure to guide how guests navigate, read, and experience the space as home.
(03)
APPLICATIONS
The reinterpreted lattice structure visually connects guests to a cohesive cultural experience, reframing Filipino cuisine within the national contemporary dining scene.
