UI/UX DESIGN, UX RESEARCH
Millions of users. A frustrating mobile experience. A UX case study in redesigning a ticket marketplace.
Project:
Ticketmaster UI Design Case Study
Role:
UX researcher
Collaborators:
2 UI designers
Year:
2025
(01)
PROBLEM SPACE
Ticketmaster's mobile app delivers a fragmented experience. An outdated UI paired with usability issues make it harder to find and secure tickets to events, stunting the natural excitement built around live entertainment.
(02)
SOLUTION
A mobile app redesign was grounded in surveys, interviews, and usability testing. Research insights informed design decisions, ensuring changes addressed real user needs.
(03)
APPLICATIONS
A full redesign modernizing the visual experience increasing event discovery, centralizing information, and introducing a native invitation feature that alleviates the logistics of sharing ticket information with friends.
