UI/UX DESIGN, UX RESEARCH
Millions of users. A frustrating mobile experience. A UX case study in redesigning a ticket marketplace.
PROJECT
Ticketmaster Case Study
ROLE
UX researcher
COLLABORATORS
2 designers
YEAR
2025
(01)
PROB
LEM
SPACE
Ticketmaster's mobile app delivers a fragmented experience. An outdated UI paired with usability issues make it harder to find and secure tickets to events, stunting the natural excitement built around live entertainment.
(02)
SOLU
TION
A mobile app redesign was grounded in surveys, interviews, and usability testing. Research insights informed design decisions, ensuring changes addressed real user needs.
(03)
APPLIC
ATIONS
A full redesign modernizing the visual experience increasing event discovery, centralizing information, and introducing a native invitation feature that alleviates the logistics of sharing ticket information with friends.
